As we step into 2025, the outdoor advertising landscape is evolving in exciting ways. This year, it’s all about grabbing attention with innovative designs, interactive experiences, and high-quality advertising materials. Whether you’re planning a product launch, community event, or promotional campaign, staying ahead of these trends will ensure your brand stands out. Here’s a closer look at the top outdoor advertising trends to watch for in 2025:
- Die-Cut Materials: Custom Yard Signs and Flags
The days of generic rectangular yard signs and flags are behind us. In 2025, we are predicting that more businesses will be looking for that extra customizable detail that will capture their customers’ attention. Clients are looking for one of a kind signage and products that are a direct extension of their brand identity. Die-Cut Signs are the answer!
Many of our products can be produced with this type of finish, making the possibilities almost endless for you event advertising needs.
- Sealed Air Inflatables for Product Launches and Displays
Sealed air inflatables will be soaring in popularity thanks to their 3D customization options and user-friendly set-ups. Unlike traditional inflatables, these are self-contained and don’t require constant airflow, making them easy to set up and maintain. From replicas of your product to creative mascots, sealed air inflatables are a cost-effective way to make a big impact.
These units are traditionally 5-6’ for interior use and are inflated with an external pump. While traditionally used indoors, these units can also be used outdoors to help you catch your customer’s attention at the roadway!
- Banner Frames with Tension Banners: A Classic with a Twist
The sleek and polished look of tension banners is making waves in outdoor advertising. Paired with sturdy banner frames, these displays deliver wrinkle-free graphic that withstands various weather conditions. Perfect for directionals, community events, or roadside advertising, tension banners provide high-resolution visuals that remain crisp and vibrant throughout their life-use.
Clients love how cost effective and simple these are. Repeating promo? No problem! Easy to store and install!
- Step & Repeat for Memorable Photo Ops
A good event is not complete without an amazing photo-op opportunity. In 2025, expect to see these backdrops integrated into more events, from Community Sponosorships to Product Launches and Grand Openings. Modern Step & Repeasts use high-quality tension fabric and vibrant prints, ensuring your logo or branding looks flawless in every snapshot shared on social media.
- Promotional Items: Practical and Branded
Promotional items remain a cornerstone of branded advertising, but 2025 brings a focus on practicality and sustainability. Think reusable water bottles, tote bags, or tech accessories that people can use daily. Not only are you not wasting money on something that goes on used, but your brand remains seen and top of mind.
Custom branding on these items helps extend your reach long after the event is over, turning everyday objects into mobile advertisements. Lucky for you, ASAP has a quick guide to a catalog of items that are both cost-effective AND not skimping in the quality department.
- Interactive Inflatables: Boosting Engagement
Interactive inflatables are redefining audience engagement. These larger-than-life structures are not only visually striking but also encourage people to interact with your brand. Whether it’s a walk-through inflatable dome, a game or selfie station, interactive inflatables create memorable experiences that resonate with audiences long after the event has ended.
Worried about storage? ASAP has the space to store and the team to help manage usage requests, facilitate shipping and QC after each event.