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E-COMMERCE AND BRICK AND MORTAR: THEY NEED EACH OTHER

Remember when Amazon was first introduced, and everyone thought it was the end of brick and mortar stores? While Amazon and large online retailers are ballooning, it’s not quite the end for brick and mortar stores. As it turns out, consumers want to physically feel and see the product they are looking to purchase. Also, another brick and mortal perk? You can have it now, today.

Sure, many online retailers offer free shipping, lower prices, and wider or more specialized selections than their physical competitors. But for many online companies, the opportunity to be seen and heard can be hard when clicks go to the highest-placed search ads. With a brick and mortar location, you can grow a customer base by simply being in the right place at a convenient time. (Utilizing the attention-getting power of ASAP’s products can’t hurt either!)

If a company has solely an online presence, it can open physical locations to expand and grow its business. And the reverse is also true. For example, take a look at Amazon’s new brick and mortar bookstores, or TJ Maxx expanding it’s shopping experience online. But for the most part these days, companies need both a physical presence, as well as an online one, for the greatest success.

Schulz, David P. “Top 100 Retailers 2015.” Stores Magazine. National Retail Federation. 1 July 2015. Web. 28 Mar. 2016. .

Walsh, Mark. “The Future of E-commerce: Bricks and Mortar.” The Guardian. Guardian News and Media, 30 Jan. 2016. Web. 28 Mar. 2016. .

Last Modified: May 22, 2019 at 5:35 am

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